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Prescription-drug prices are medicine maze
February 2005

By LINDA LOYD
Knight Ridder Newspapers


KRT PHOTOGRAPH BY CHRIS PEDOTA/THE RECORD
Mark Schneider, of Haddonfield, New Jersey, believes that extreme calorie restriction will help him live a longer life. His lunch includes one apple, a banana and a container of yogurt.

Al Tiegs, 68, and his wife, Peggy, 64, shell out $1,100 a month for their medicines. They do not have prescription-drug coverage, and they pay retail prices at their neighborhood pharmacy.

A retired Philadelphia firefighter, Tiegs said he has noticed that the prices keep going up. “I can pay $100 one month, and $105 the next, for the same drug,” he said.

More Americans, particularly senior citizens older than 65 who have no prescription-drug insurance, say they have trouble paying for their medicines. Some buy from Canada, where costs can be 30 percent to 50 percent lower because of government price controls.

Why do Americans pay the high prices they do for prescription medicines? What forces determine the cost of a vial of pills?

The short answer is: A drug manufacturer can set whatever price it chooses, and, unlike much of the rest of the world, there are no government-negotiated price limits in the United States.

“Drug companies are investor-owned, profit-making businesses, and they will charge whatever the market will bear,” said Marcia Angell, senior lecturer at Harvard University’s department of social medicine.

The act of filling a prescription is the end of a circuitous, complex and sometimes secret transaction that starts with the manufacturer setting a price paid by wholesalers and other large purchasers and ends with medication bought at a retail pharmacy or by mail. Along the way, there are rebates from manufacturers, charge-backs, and up-front and back-end discounts.

The flow of money and interactions among the pharmaceutical manufacturers, wholesalers, pharmacies, health plans, pharmacy benefit managers (PBMs), physicians and consumers is a maze, and the true costs are part of confidential contracts.

What consumers pay for prescription drugs depends on whether they have insurance and what their plan provides. Those who pay the most — the uninsured — are often stuck with bills that are more than double what big buyers such as the federal government, through Medicaid and the Department of Veterans Affairs, pay.

The markup on retail prices, without any discount card or drug benefit, varies from pharmacy to pharmacy and from day to day, and depends on myriad factors, ranging from a store’s cost of doing business to the discount the pharmacy received for the drug to even the neighborhood the store is in.

There is no one price for any drug, even at the same dosage strength. A 30-day supply of 20-mg Lipitor can be one price at Rite Aid, another at CVS, and still another at an independent pharmacy. The price will be different if ordered by mail, or purchased from Canada, and may vary even among stores in the same drug chain.

“It is virtually impossible for any of us to tell what the price of drugs are,” said Gary Claxton, vice president at the Kaiser Family Foundation, a nonprofit health-care policy and research group.

If a person has insurance coverage and pays a co-payment, “the price you pay the co-pay on is not the actual cost,” Claxton said. “The manufacturer may have given a rebate to the third-party pharmacy benefit manager. The PBM may have passed some, or all, on to the employer. You will never know what that is.”

Federal and state health programs can exert purchasing clout to get one price for the medicines they use. Private purchasers, such as health plans and employers, hospitals and doctors, through pharmacy benefit managers and benefit administrators, wield buying power to get another price. (By law, manufacturers are supposed to give their “best,” or lowest, price to the government.)

“It’s such a Byzantine system,” said Alex Sugarman-Brozan, director of the Prescription Access Litigation project, a Boston-based consumer group that is suing 21 drug manufacturers for inflating the “average wholesale price” of their drugs. “It’s very hard to get even basic and accurate information about who’s paying what to whom.”

Pharmacies get the medicine they dispense from wholesalers, which purchase huge quantities from manufacturers. Some large drugstore chains bypass wholesalers and buy directly from manufacturers.

“We make our money on volume,” said Paul Tirotto, pharmacist and co-owner of two pharmacies in Philadelphia. “If people have insurance, we make $2 or $3 on a prescription after all our costs. If someone has no insurance, I’d guess we make $6 or $7. Sometimes you can make $10. All the drugs are different, and we don’t have a set price. We base it on average wholesale price, and take a discount price from there.”

The California Healthcare Foundation said in a report last year that the average cash-paying retail customer, without prescription insurance, paid $50.17 for a prescription in 2001. Of that, $37.93 went to the manufacturer, $1.67 to the wholesaler, and $10.57 to the pharmacy.

Tirotto said 95 percent to 98 percent of his customers have some type of prescription insurance or a discount card, such as an AARP card or a Peoples Choice Prescription Plan card, that offers discounts on drugs.

Does the drug distribution and supply channel add to the prices? “Of course,” said Angell, the Harvard lecturer and former editor of the New England Journal of Medicine. “Every hand that a drug passes through creams off some of the money that’s paid for the drug for their own overhead and profit. It adds to the prices.”

Health plans and pharmacy benefit managers both contribute to the higher prices of prescription drugs, according to Associate U.S. Attorney James Sheehan, who has specialized in cases involving the nation’s health-care system.

Health insurers sometimes seek to raise premiums based on what they claim is the higher cost of prescription drugs, he said. Yet the insurer receives money back in rebates from drug companies whose medicines are included on health-plan formulary lists of preferred medicines for employees, Sheehan said.

“Health plans make money off rebates, directly or indirectly, and there is no uniform requirement that they report these in their filings with the state insurance commissioner,” he said.

PBMs, which act as intermediaries between the employer health plan, drug company and the pharmacy, make money on the volume of drugs they move, by selling other services to drugmakers, and from various manufacturer rebates, Sheehan said.

Americans are taking more medicines, and new drugs are more expensive than older drugs. As the population ages, doctors are treating more chronic conditions with a wider variety of drugs, adding to prescription spending.

PBMs manage the prescription benefits for more than 200 million Americans, and they receive fees for services from pharmaceutical companies for putting their drugs on formulary lists. They receive rebates as well. PBMs share the rebates with the employer health plans, but generally keep the fees.

In April 2000, the U.S. Department of Health and Human Services estimated that PBMs received rebates from manufacturers ranging from 2 percent to 35 percent of the sales price of certain brand-name drugs and passed on about 70 percent to 90 percent of those rebates to insurers or employers that self-insure plans.

PBMs also reimburse pharmacies for dispensing the drugs. The reimbursements are based on “average wholesale price,” or AWP, which is a manufacturer’s list price for a drug.
However, no one ever pays the average wholesale price. “It’s fictitious,” said Albert I. Wertheimer, founding director of Temple University’s Center for Pharmaceutical Health Services Research. Astute buyers can buy at 15 percent below that or more, he said.

Prescription-drug spending rose more than 15 percent a year between 2000 and 2002. But federal government economists expect the upward trend to moderate somewhat this year at 12.9 percent and next year at 12.4 percent.

The drug industry contends that high prices are necessary to finance the discovery of innovative medicines. According to the Pharmaceutical Research and Manufacturers of America, drug companies spent $2 billion on research and development in 1980. That spending had grown to $12.7 billion by 1993. Last year, it was $32.2 billion.

But consumer groups say major drugmakers spend twice as much on marketing, advertising and administration than they spend on R&D. Families USA examined the Securities and Exchange Commission filings of nine U.S. drug companies in 2001 and found all spent considerably more ($45.4 billion) on marketing, advertising and administration than R&D ($19.1 billion).

A 2001 study by the Tufts Center for the Study of Drug Development, financed in part by the pharmaceutical industry, said it cost $802 million to bring a new drug to market. But consumer groups have disputed that number. “The figure is probably much closer to $100 million,” Angell said, noting that Tufts looked at only a handful of “very expensive, new molecular entities” developed entirely by a drug company.

Many new medicines today are “me-too” drugs — new versions of older products that have lost patent protection — rather than breakthrough treatments. Also, many new drugs are not being discovered in big pharmaceutical company labs, but by smaller biotechnology companies, or academic labs that receive federal funding, Angell said.

Meanwhile, profits of pharmaceutical companies are among the highest in the world. In 2003, the median profit margin of nine large drug firms on the Fortune 500 was 14 percent to 15 percent, and, between 1990 and 2000, profits of the biggest drug companies averaged between 19 percent and 25 percent, Angell said.

The pharmaceutical industry ranked third in 2003 — behind oil companies and banks — in profits as a percentage of revenues, according to Fortune magazine.

The Medicare prescription-drug benefit that goes into effect in 2006 will help some senior citizens pay for medicine, but it also will increase the role of private insurance in Medicare.

“The thinking is, the new Medicare drug benefit is going to somehow rein in pricing through competition. We’ll see,” said Thomas Snedden, director of Pennsylvania’s prescription programs for low-income residents 65 and older, PACE and PACENET. “If it doesn’t, or if the Medicare drug benefit isn’t perceived as being a real benefit, there will be even more pressure to control prices.”

Despite the pharmaceutical industry’s enormous clout in Washington — nearly 700 lobbyists — Congress “can’t create money,” Angell said. “The money so far has come from taxpayers and employers. They can’t afford it anymore.”

“These medicines are important and useful, and they do save lives and help with pain and suffering,” said Wertheimer, the Temple University center’s director, who worked previously for Merck & Co. Inc. and, before that, for a pharmacy benefit manager.

“The question is: How much should people pay for them. That’s the $64,000 question.”

 






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